A major Australian retailer will ramp up its store footprint as it ruthlessly chases market share across the automotive, outdoor and sporting goods sectors.
Super Retail Group, which owns Supercheap Auto, Macpac, BCF, and Rebel, made the announcement at an investor day in Sydney, where it laid out a new five-year plan.
"We have to be ruthless in the decisions that we make and the categories that we go after, and that is exactly what we will do," chief executive Paul Bradshaw said on Thursday.
Super Retail has a $4 billion share of a total market it believes is worth $65 billion across the auto, outdoor and sport categories.
This means all four brands have significant room for growth, with Supercheap Auto having a nine per cent market share, Rebel 10 per cent, BCF 12 per cent and Macpac six per cent, he said.
