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The Guardian - UK
The Guardian - UK
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Feature writing and digital storytelling

Bench Accounting via StockSnap
Bench Accounting via StockSnap Photograph: Bench Accounting via StockSnap

Course overview

The rapid development of new technology has put powerful new tools at journalists’ fingertips, it has also given readers greater expectations for online journalism. This illuminating course uses examples from the Guardian’s award-winning multimedia projects to explore the new opportunities created by digital platforms, and how to use them to tell a powerful story readers will care about.

Course content

Journalism in the digital age

  • Why – and how – journalism in the digital age has to be different
  • Changing the way you write for a digital audience
  • Who is doing it well?

The fundamentals of good storytelling

  • The storytelling principles that underpin all quality journalism
  • How to spot a good story
  • The importance of cultivating contacts
  • Building flexibility into your story and reflecting new developments
  • Having your reader in mind – provide a deeper, richer experience

Making the story fit the platform

  • How to tell one story across several different platforms
  • Collaborating with experts from other disciplines
  • How to leverage social media to source and tell stories
  • Multimedia storytelling: utilising video, photography, infographics and other media

Case studies

Booking information

This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com

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