DETROIT _ Dodge isn't just doubling down on its horsepower fetish, it's quintupling it.
The Fiat Chrysler Automobiles brand that touts a "Brotherhood of Muscle" has turned to noted muscle maven Bill Goldberg to help it give away five 797-horsepower 2019 Challenger SRT Hellcat Redeyes.
Dodge fans who hope to drive away with one of the special edition Challengers (each has an MSRP of $89,195, not including destination charge and comes in a specific shade called TorRed) must correctly answer at least one of the five questions in a five-week challenge that kicks off on Tuesday.
Tim Kuniskis, global head of Alfa Romeo and head of passenger cars in North America, noted that horsepower is a key focus for the Dodge brand's image.
"At Dodge, we know that no matter how much horsepower you have, a little more can't hurt. So we're giving all our loyal fans an opportunity to get one of our highest horsepower Challenger models for free," Kuniskis said in a news release. "Unfortunately, there isn't really any such thing as free horsepower, so these five lucky Dodge fans will have to earn their way in by answering a horsepower question. OK, the questions are ridiculously difficult, but it is a free Challenger SRT Hellcat Redeye, and we'll help you along the way."
The "Dodge Horsepower Challenge: 5 Weeks. 5 Questions. 5 Challengers" features actor and pro wrestler Goldberg "providing horsepower-inspired challenge questions with multiple choice responses" at dodgehorsepowerchallenge.com, the release said. Hidden hashtag clues will be posted on Dodge Twitter and Instagram accounts.
The questions post each week at 8 a.m. Tuesday and will be up through the following Monday at 11:59 p.m. Answers will be available a week after the question is posted, the release said.
To win a car, participants must answer at least one question correctly and then be randomly selected. Winners will be announced in mid- to late December.
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