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The Guardian - UK
The Guardian - UK
Lifestyle
Hannah Marriott

Fashion's Groundhog Day – the trends that just won't die

Groundhog day fashion (skinny jeans, military, faux-fur)
Groundhog day fashion (skinny jeans, military, faux fur). Photograph: Getty, Rex

1. The plaid shirt

What do Bob Dylan, Nirvana and Twin Peaks have in common? Timeless cool and lots of plaid. Conjuring up images of chopping wood, writing hit records and embarking on a great American road trip, this check is never not on trend.

Bob Dylan ... the shirts they aren't a-changin'.
Bob Dylan ... the shirts they aren’t a-changin’. Photograph: Bettmann/CORBIS
Strawberry Cream Stripe, Faux Fur by Shrimps
Strawberry cream stripe, faux fur by Shrimps. Photograph: Shrimps

2. Fake fur

For this we must thank Kate Moss. Pulling on a showy, shaggy, fluffy coat – either louche and bedraggled or brightly coloured and comedic – is shorthand for knowing glamour. It says: “I am referencing an attention-grabbing diva, not actually being one. Sorry-not-sorry. Lol!” The showmanship, styling nous and layers of irony required to make this work mean faux far has never been killed by the mainstream – and still has fashion mileage today.

3. Military

During the first world war, when the Burberry and Aquascutum trenchcoat was popularised, military dressing was a statement of solidarity. In the 1970s, it was an anti-Vietnam protest. In the current time of murky, borderless conflict, what does dressing up as a soldier mean? In any case, the trend marches forward, most recently on the catwalks of Marc Jacobs and the cover of Vogue.

A model at the Marc Jacobs fashion spring/summer fashion show in New York City.
Marc Jacobs’ New York spring/summer show. Photograph: Peter Michael Dills/Getty Images

4. Skinny jeans

Topman stretch skinny jeans.
Topman stretch skinny jeans.

Though the fashion industry’s mission is to seduce shoppers into buying new clothes, most of us have been tightly squeezed into the same trousers for the best part of a decade. Drainpipes are rarely deemed cool enough to be worn by the street style set these days (fashion editors are more likely to wear jogging bottoms, dungarees, 501s, boyfriend jeans – anything else, frankly). But for most of us – when you’re wiping the toothpaste off your chin in the morning and grabbing something that looks OK with a sweater – they will do. But for how much longer? Right now, a 1970s mood in fashion has precipitated a concerted industry-wide effort to make flares happen. Let’s see how that goes.

5. Beard as ostentatious lifestyle statement

Bearded stock model.
Bless this stock model. Photograph: Cultura/Rex

We first wondered whether we had reached “peak beard” in the summer of 2013. We then decided we definitely had – and sounded the death knell of the trend multiple times. But did anyone listen? While beards no longer feel in any way edgy or alternative, they are still incredibly popular – so much so that cosmetic surgeons are reporting a surge in facial transplants. Ouch.

6. Pistol boots by Acne

If you don’t own a pair, you own a copy. Fact.

Acne Pistol Boots
Acne Pistol Boots Photograph: Matches Fashion
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