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Birmingham Post
Birmingham Post
Business
Jon Robinson

Fashion brand In The Style more than doubles revenue as it returns to profit

Online women's fashion brand In The Style more than doubled its revenue during its latest financial year which saw the Salford company float on AIM.

The business has reported a revenue of £44.7m for the 12 months to March 31, 2021, up from 19.3m.

New figures published this morning also reveal that In The Style made a pre-tax profit of £125,000 compared to a loss of £2.1m during the prior year.

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The company's direct-to-consumer revenue increased from £17.5m to £36.4m while its adjusted EBITDA went from a loss of £1.1m to a profit of £3.8m.

The full-year results are the first since In The Style raised £11m when it floated on AIM in March.

During the period the company added nine new influencers to its ranks and it signed a new partnership with Asda.

In a statement, the business also said its sales in the first quarter of its current financial year are 44% ahead of the prior year.

Chief executive and founder Adam Frisby said: "FY21 was a transformational year for In The Style, during which we delivered outstanding growth and strategic progress while remaining true to our mission of empowering our customers to be brave, embrace body confidence and, most of all, love themselves for who they are.

"Central to our success is our differentiated influencer collaboration model that creates a strong customer connection, drives highly efficient customer acquisition marketing metrics, and gives us exposure to a broad range of customers.

"We have maintained very positive trading momentum through the early part of FY22 despite the strong prior year comparatives and continue to progress well against our strategic objectives, driven in part by new initiatives including the exceptionally well received Stacey Solomon collaboration and our nationwide Asda partnership.

"I'd like to take this opportunity to thank our partners, colleagues, and customers as well as both our old and new shareholders for their support of the In The Style brand.

"Following our successful IPO, I believe we are very well positioned to continue to build on our strong momentum and achieve our significant growth ambitions."

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