- Nigel Farage's approval rating has dropped to an all-time low of -32 per cent, according to a new More in Common poll, marking its lowest point since the 2024 general election.
- New prime minister Andy Burnham's approval rating has surged to +19 per cent, outranking Sir Keir Starmer's previous high shortly after taking office.
- Reform UK's support has fallen to 24 per cent, placing them behind Labour (28 per cent) for the first time in over a year, with the Conservatives on 22 per cent.
- The decline in Farage's popularity is linked to recent negative headlines, including questions over undeclared gifts and benefits from a convicted fraudster.
- Polling experts suggest Farage's decision to call a by-election has limited his media exposure, while Andy Burnham has successfully dominated the news agenda with consumer-friendly policies.
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