So Apple's latest iPod/iTunes advertising campaign features Paul McCartney dressed as a schoolboy, prancing down the street and playing the mandolin.
Wee Jimmy Krankie ain't got nothing on him.
Since Apple started looking beyond the silhouetted dancer, Sir Paul of Beatle is far from being the first musician to appear in an iPod ad. But he's probably the least cool of the lot: I mean, so far we've had Eminem, Wynton Marsalis, Bob Dylan and U2. Isn't there something a bit, well, "cool dad" about it all?
No surprise that most of these artists are big favourites of Steve Jobs, but I reckon if Apple wants to take its advertising forwards it needs to get the kids - you know, the ones who sit in the back of the bus playing music over the speakers of their mobile phone.
So: My Chemical Romance already have the black and white aesthetic down pat - and emo kids are probably in Apple's target market. Mind you, I always thought Hadouken's "That Boy That Girl" video was a bit of an iPod ad on crack.
Any suggestions? If Apple decide to use the artist you suggest in the future, you can always use this post as evidence in your court case against them.
