It only comes once every four years, but even as a football fan I'm almost fed up of the World Cup already. Scratch that - I'm fed up of the build-up to the World Cup. Give me matches!
This afternoon, in a momentary flight of fancy, I began comparing international football teams to technology companies (stick with me on this). Microsoft? Well, who else could they be but the Germans? Doughty, resilient, unpopular with many, a bit boring but hugely successful.
But then, I'll admit, I got stuck looking for more analogies.
To kick myself out of this slump, I started thinking about individuals... Is Tim Berners-Lee perhaps the Johan Cruyff of the internet (changed so much, but never really won anything)? And I can't help the nagging feeling that if Microsoft is like Germany, then Bill Gates is a Lothar Matthaus - monstrously successful in the 90s by crushing all his rivals.
OK, OK, I'm struggling. So help me out with today's Friday Afternoon Question:
If technologists were footballers, who would they be - and why?