Holly Willoughby stunned on This Morning today with fans saying she had "found her colour" with her chosen outfit.
The This Morning host looked pretty in purple after opting to wear lilac, which complimented her blonde bob and sparkling blue eyes.
She then teamed the long-sleeved cashmere jumper, from Pure Collection - priced at £120 - with a tweed lilac skirt from Zara, costing £49.99.
And to finish her look she chose her signature nude heels from Giovanni Rossi.
Fans were quick to compliment the star on her attire, with people raving about how good she looked in the complimenting purple shade.
One said: "Love this colour wow beautiful holly x"
Another said: "Lilac is definitely your colour."
And a third said: "Looking lovely in lilac."
Last week Holly was described as a "ray of sunshine" as she opted for a bright yellow dress.
Posting a snap to her official Instagram account, Holly stunned in a bright and vibrant silk dress from boutique London store Beulah.
The luxury ethical womenswear brand has the dress on sale on their website for £475, and they say it is "perfect for European holidays or dressing up for Summer events in the city."
*This Morning continues at 10:30am on ITV
