Fans say they were stunned when This Morning's Holly Willoughby posted picture from her beach break because the Instagram snap wasn't her - it was her 71-year-old mum.
Holly's pic sparked confusion with people unable to tell the difference between Holly, 38, and her mum - or convinced that it could have been her sister.
This Morning presenter Holly is very close to her mum, reports LiverpoolEcho , and captioned the photo: "When I grown up I want to be just like this please... ☀ #glammam #glamgran #timelessbeauty ."
One fan replied: "I thought that was you Holly." Another said: "Blimey thought it was you."
And a third said: "Your mam is absolute fire."
It's not the first time fans have been stunned by Linda, as Holly's sister shared a photo of her on her birthday earlier this year.
Kelly, Holly's sister, posted a snap of her mum blowing out her birthday cake candles.
Linda looked stunning in a floral tea dress - sporting a very similar look to the outfits her daughter Holly regularly wears.
Captioning the photo Kelly said: "Early morning cake! Happy birthday Mama Willoughby. 71 years young today! She defies science! We love you more than butter icing!"
Holly was quick to comment underneath: "Oooo that’s a lot! ❤" in reference to loving her mum, as opposed to the butter icing.
And other fans were shocked that Linda was celebrating her 71st birthday.
One said: "Pretty lady doesn't look 71 not at all happy bday."
Another said: "Such a beautiful lady. You can see where you both get your looks."
And a third said: "Happy Birthday to your Mama... been so long but she still looks the same."
