A fish and chips shops in Edinburgh will be giving out free fish and chips this weekend.
St Andrews Takeaway on the seaside town of Portobello is offering up 35 portions of fish and chips to beach-comers but there's a catch.
In a push to combat beach plastic pollution, customers are being encouraged to pick up litter to help keep the coast tidy.
As a reward, the green do-gooders will be able to swap their collected litter for a fish supper on Saturday 4 September from 12pm.
READ MORE: Edinburgh residents left furious after plans could see parking charges in Portobello
St Andrews Takeaway has teamed up with Love Seafood and community group, Keep Porty Tidy, to kick off this plastic payment initiative.
After a scorching summer, people have been enjoying Portobello’s award-winning beach more than ever but unfortunately many are still leaving behind their litter.
Keep Porty Tidy is a volunteer group tackling litter through community action in Portobello and will be on hand on the day to support with equipment and advice on picking litter safely and efficiently.
The plastic payment initiative follows a recent report from Marine Scotland which revealed that, on average, 500,000 pieces of plastic litter can be found on Scottish east coast beaches at any one time.
St Andrews Takeaway has partnered with Love Seafood, who is on a mission to inspire the nation to fall in love with seafood and what better way than to create a cleaner, safer shoreline.
Chris MacRae, Marketing Manager for St Andrews Takeaway, said: “There’s no better way to celebrate the end of summer than with a hearty portion of fish and chips, but that shouldn’t come at a cost to our local environment. Our partnership with Love Seafood is a welcome step in our fight against beach waste.
“The local community’s commitment to keeping Portobello a litter-free zone has been outstanding.
However, as more people use the beach, more effort is needed to keep it clean. We look forward to boosting our pool of litter warriors through the scheme and welcoming them through our doors for a well-deserved seaside treat.”
Naomi McCann, Marketing Manager for Love Seafood said: “Keeping our coastal communities clean, tidy and litter free is the responsibility of all beach users. Not only is littering unsightly and costly to clean up, but it also poses a threat to local people, wildlife and marine ecosystems.
“The current support from St Andrews Takeaway for Keep Porty Tidy is helping to reduce the amount of litter on Portobello’s magnificent beach and we look forward to working with them to reward hard working volunteers this Saturday with a classic seaside staple – delicious fish."
