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Evening Standard
Evening Standard
National
Tom Place

Famous British soft drinks brand launches first alcoholic beverage

If you like a can of Tango, and love a drink, the perfect summer tipple for you might have arrived.

For the first ever time, Tango has launched an alcoholic range, in collaboration with Au Vodka, just in time for a scorching Bank Holiday weekend.

Coming in two classic flavours, the British drinks company has revealed Au x Tango Orange or Au x Tango Apple - and both are already flying off the shelves.

The limited-edition summer beverages were officially released on May 14, coming in 330ml cans at 5 per cent ABV.

Both flavours are available in select retailers including Iceland and Home Bargains, with individual cans selling for £3.

The Au website also offers cases of 12 for £34.99 or a mixed bundle of 24 for £64.99.

It is Tango’s first ever alcoholic offering, following other landmark soft drink and spirit collaborations such as Jack Daniel’s and Coca Cola Vanilla, Absolut Vodka and Sprite and Captain Morgan Spiced Gold with Pepsi Max.

Created with summer in mind, Au Vodka co-founder Charlie Morgan said that they “continue to see strong demand for premium ready-to-drink, particularly products that combine bold flavour with convenience and standout branding”.

Fellow Au Vodka co-founder, Jackson Quinn, said the launch will “combine two brands with strong consumer awareness and gives retailers a product built for familiarity, visibility and high rate of sale”.

The new collaboration is already proving popular online, with shoppers raving about the new drink on Facebook.

One commenter said they would be “ideal for my next night out”, with another saying she had visited Home Bargains where “they had all gone” already.

The two drinks are available for a limited time only throughout the summer, with the Au Vodka website warning shoppers that “once it’s gone, it’s gone”.

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