A FAMILY-OWNED Scottish food manufacturer has opened up a new base in Dubai.
Macphie, which makes food ingredients including cake mixes and savoury sauces, has opened up a culinary facility in Dubai.
The new customer centre will host live demonstrations, collaborative workshops and tailored menu trials.
James Parker, food applications manager at Macphie, said: “The Dubai Customer Centre is all about partnership. It’s a space where we can connect with our customers on a one-to-one basis, better understand their challenges, and demonstrate how our ingredients and products can provide solutions to those challenges, while continuing to deliver on quality and innovation.
“Already we’ve had a fantastic response. We’ve welcomed numerous customers through the doors and shown them exactly what’s possible when we collaborate on solutions. For chefs and bakers facing extended high humidity conditions, long service windows or fluctuating costs, the ability to test our products in a like-for-like setting is a game changer.”
Macphie has maintained a presence in the Middle East for more than 30 years and now aims to more than double its sales in the region over the next three years.
The Dubai investment, worth over £100,000, is a cornerstone of that plan.
Founded in 1928, Macphie now employs more than 300 people across its UK sites.
Parker added: “Having our own space in Dubai helps us better understand the nuances of the market. We’re not just supplying product, we’re solving problems, sharing insight and building relationships that last.”
