In 2010, the Peruvian graphic designer Leonardo Leamoretti posted a Photoshop tutorial, in which he explained how to make a fake Time magazine cover. You know – if you are mucking about for your mate’s birthday. Or, you are a future president who wants to radiate status by displaying it as real in many of your resorts.
Trump’s fake cover, which went with the strapline “The ‘Apprentice’ is a television smash!”, was framed and hung at five of Trump’s clubs. It followed up with a few straplines, including: “Trump Is Hitting On All Fronts … Even TV!” and “Obama’s Next Move: Can He Curb Healthcare Costs?”
The smoking gun – apart from the fact that Time magazine confirm that the cover never existed and that it has asked Trump to remove it – is that the barcode on the edition was the same as on Leamoretti’s online example.
Why end there? If you are fake-newsing it, why not live a little? Sure, Trump has already appeared on the cover of Time, Bloomberg, Esquire and many others. But, with the help of Photoshop, surely he can mint as much pro-Donald decor for his hotels as he likes? To help out, in Leamoretti style, we have prepped some starter ideas.
