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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Fairfax website targets youth

Fairfax, the Australian media company, has formed a joint venture with youth marketing company Lifelounge to create a news, entertainment and social networking website to target 18 to 29-year-olds. It's called TheVine.com.au. Fairfax's digital media managing director, Pippa Leary, says Fairfax will contribute some content but Lifelounge is hiring, housing and managing the editorial team. (Via The Australian)

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