"Facial coding is not an exact science," says USA Today, but nonetheless, it's got "Facial coding expert Dan Hill" looking at YouTube videos "of about a dozen prominent CEOs, looking for personality traits".
Nike chairman Phil Knight comes out looking good in a Michael Moore interview:
According to Hill, Knight showed 67% positive traits and emotions and 33% negative ones. Knight also shows a fair amount of true smiles, many robust social smiles, appears to be a good sport when under attack and puts his hand over his mouth to hide contempt, Hill says.
Bill Gates (73%) and Warren Buffet (69%) score even higher.
Slightly on the negative side are Steve Jobs and Michael Dell, but the ones who came out rather badly include Rupert Murdoch (83% negative) and Donald Trump (84% negative). Oracle's Larry Ellison managed an amazing 100% negative:
"Ellison is really grim, nervous. He's driven and determined. He shows anger and arrogance on his face," Hill says. "I would not consider this an open person, the opposite of an Oprah. See how his eyebrows are pulled together. This is someone who is not very comfortable in his own skin. "There," Hill gestures at the video. "He brings up his lower chin, a chin raiser, and he pulls his lips together with anger and some disgust and sadness mixed in." When Rose asks a question about the changing world, Ellison's mouth "pulls wide in a quick flash of fear."
Of course, Ellison and Oracle have done very well using a strategy of buying or trying to kill the competition and grinding rivals' faces in the dirt. Not all bad, is it?
