Facebook has revealed a new logo, as it attempts to shift focus towards Instagram and WhatsApp.
The new branding features the name of the company written in all capitals, and borrows the distinctive colours of its other apps.
The logo will be separate from the one shown inside the Facebook app and on the website. Instead, it is intended to distinguish the parent company from all of those apps, and stress that Facebook owns a variety of different products.
Users may not know that some apps – such as Instagram or cryptocurrency platform Calibra – are actually made by Facebook, the company suggested, and the new branding should help change that.
"People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra," wrote Antonio Lucio, chief marketing officer, in a blog post.
"These apps and technologies have shared infrastructure for years and the teams behind them frequently work together."
The new logo could also have the effect of distancing Facebook the company from its controversial app and website, which have been dragged into a variety of different privacy scandals in recent times.
It will start rolling out in different ways in the future, Facebook said. "Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website," wrote Mr Lucio.
A version of the logo will also show in Instagram and other apps, which were recently rebranded as "Instagram from Facebook".
Facebook continues to face sustained criticism over a variety of corporate decisions, including the decision to put controversial website Breitbart in its "high quality" news section and its policy on political ads.
