Mark Zuckerberg, Facebook's founder, has done the right thing. In a blog post, he has apologised for the introduction of the feeds that upset so many users (see Facebook's giant blunder, below), and started to correct them. He writes:
We really messed this one up. When we launched News Feed and Mini-Feed we were trying to provide you with a stream of information about your social world. Instead, we did a bad job of explaining what the new features were and an even worse job of giving you control of them. I'd like to try to correct those errors now.
Later, he adds:
But apologizing isn't enough. I wanted to make sure we did something about it, and quickly. So we have been coding nonstop for two days to get you better privacy controls. This new privacy page will allow you to choose which types of stories go into your Mini-Feed and your friends' News Feeds, and it also lists the type of actions Facebook will never let any other person know about.
Whether this will be the end of the story remains to be seen. No doubt users will make their feelings known.