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The Guardian - UK
The Guardian - UK
Business
Jason Deans

Facebook: I don't get it

I feel like Donald Sutherland in Invasion of the Body Snatchers. My MediaGuardian colleagues look exactly the same, but over the past fortnight they have all started speaking in a foreign language, banging on about poking, writing on people's walls and whether to accept a request to be their friend.

Am I the only person left in medialand not spending all my office hours updating my Facebook profile?

A few weeks ago a friend who works for a TV company was telling me how they'd joined Facebook, because they felt left out of the office conversation among all their frisky twentysomething colleagues.

Oh how I laughed. I'm not laughing now - exactly the same thing's happened to me. Can I resist this social networking epidemic that has swept across the industry?

I overheard a conversation in the lift the other week, with someone saying they were going to do 'Facebook cold turkey' after Glastonbury, because they were spending so much time on it during office hours they couldn't get any work done. That sounds a bit scary - like some sort of addiction.

My only hope is that it proves a passing fad - 'like Friends Reunited in '99', as a far more digital media savvy colleague said to me the other day. '99? Blimey, I didn't discover Friends Reunited until about 2001. I'd barely heard of the internet in '99.

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