July 09--In social media, the computer algorithm that controls Facebook is faceless yet all-powerful. Starting today, you get a little control back where it counts.
Facebook has launched updated controls for News Feed that let the user, not Facebook, decide what information shows up first. With "See First," now you can decide what shows up at the top of your feed. And it works with friends and pages you like, so you never miss anything from your best news outlet (hint-hint) as well as your best friend.
On a desktop or laptop at facebook.com, simply go to the page of the person or business you want to see at the top. Make sure you are connected with a like or follow, click on the button marked "Following" and then choose "See First." You'll find "See First" posts at the top denoted by a star followed by everything else chosen in standard Facebook algorithmic format.
On your iPhone, open the Facebook app and look for the hamburger icon on the lower right. Then scroll down to "News Feed Preferences" under settings.
The iOS version is even smarter. Facebook makes suggestions for "See First" based on your past Facebook usage. Your "See First" selections will show up with a blue star and a confirmation below the icon and name. It will also suggest people and pages to unfollow.
Don't worry if you make a mistake, though. One of the options in this menu is to reconnect with people you unfollowed. Facebook says this design will make its way to the desktop version soon, along with an Android version.
Don't take these updates as a sign that Facebook is abandoning its algorithm. Quite the contrary: It's plausible that human power could actually strengthen the automation.
So if you're really tired of that story where Ariana Grande licks doughnuts and mouths off about America, this is for you.
@scottkleinberg
skleinberg@tribpub.com
