NEW YORK (TheStreet) -- Shares of Facebook (FB) were edging up in pre-market trading on Monday after the social media company debuted a new feature for users to buy and sell in their communities called "Marketplace."
The feature will have its own icon on the front page of the Facebook app, allowing users to browse items for sale in their area.
Marketplace has a search feature to look for specific items and filters to adjust price, location and category.
Buyers can directly message sellers from within Facebook Marketplace.
The Menlo Park, CA-based company said that more than 450 million users already visit buying and selling groups on the social media platform each month.
The move comes as e-commerce companies like Amazon.com (AMZN) become more dominant in the retail sector.
(Facebook is held in Jim Cramer's charitable trust Action Alerts PLUS. See all of his holding with a free trial here.)
Separately, TheStreet Ratings objectively rated Facebook stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.
TheStreet Ratings rated this stock as a "buy" with a ratings score of A-.
The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel its strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value.
