Upcycling the skin's structural protein was a novel anti-ageing approach proposed by Laneige scientists, whose research on Dynamic Collagen received South Korea's New Excellent Technology Award.
The concept materialised in the form of the Time Freeze formulas launched in 2013. The anti-ageing range has been updated with five new products, geared towards improving moisture and elasticity.
The Time Freeze collection features Skin Fit Up technology that combines plumping hyaluronic bouncing water with anti-ageing musk mallow seed and carob bean extracts.
After cleansing, the skincare ritual involves applying a refiner, emulsion, eye serum, facial essence and intensive cream.
The South Korean beauty brand is famous for its sleeping mask, whose application promises moistness and firmness after leaving it on the skin overnight.
The effect of the mask is complemented by a bedtime facial massage using Time Freeze Face-Fit Roller with an asymmetric design to help contour the face and neckline.
