Face hunter: Our style scout in South America

Jimena, 22, fashion student, Buenos Aires
“I’m very inspired by French chic” Photograph: Yvan Rodic

A slightly bizarre scene at a music festival in downtown São Paulo
Photograph: Yvan Rodic

Romina, 21, writer and communication student, Buenos Aires
“Because I’m blonde, I wear mostly black in very different fabrics and textures. Other colours don’t suit my hair” Photograph: Yvan Rodic

Gokula, 20, DJ, São Paulo
“I usually don’t like prints, but this shirt - because of its intergalactic pattern - is an exception”
Photograph: Yvan Rodic

In Brazil old men are much more elegant than youngsters, who generally content themselves with polo shirts, jeans and trainers
Photograph: Yvan Rodic

Fernanda, 17, model, São Paulo
“I don’t like to wear too much makeup. When it’s getting hot, I tend to cover myself with a short dress, and flip-flops during the day and heels to go out”
Photograph: Yvan Rodic

A pair of shoes by Amapo - the rising star Brazilian label
Photograph: Yvan Rodic

Paola Maria, 27, jewellery designer, São Paulo
“I try to focus on classics because they last longer. I can borrow from my mum and I don’t feel too much of a consumerist”
Photograph: Yvan Rodic