The magic of the FA Cup is well and truly alive, if third round weekend is anything to go by.
A clutch of sides pulled off shocks, with Cambridge dumping out Premier League side Newcastle and two non-league teams, Boreham Wood and Kidderminster, beating EFL opposition.
As well as the feelgood factor a cup run can have, the financial impact can also be huge for those lower down the footballing pyramid.
Kidderminster Harriers ply their trade in the National League North - the sixth tier. But they belied a 79-place difference between themselves and Reading last weekend to dump the Championship side out.
Kidderminster started in the second qualifying round way back in September against Sporting Khalsa.
Now, after Sunday's fourth round draw, they will welcome top flight side West Ham United to Aggborough next month.
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The game against the Hammers will be Kidderminster's eighth game of the competition. They have already banked £157,000 in prize money and with their upcoming tie likely to be screened by either the BBC or ITV, a further cash windfall is surely on its way.
Manager Russell Penn said of the weekend's events: "I'm stuck for words. I'm so proud of the players and the football club.
“We know it's a one-off, up against a Championship side and we've exceeded expectations.
“At half-time, we said it's about staying in the game, and when we got the equaliser, it felt like there was only going to be one winner. We've got plenty of heart.
“The chairman is buzzing. Did we expect to win? No, we thought we had a chance but we are shell-shocked. We deserved the victory and the chairman was like the Grinch at Christmas – his smile went from ear to ear.
“I will be going up against one of the most respected British managers in David Moyes, which is fantastic for me. I know he respects the competition, the lower leagues and West Ham are on the up. What a tie.
“Hopefully we can write some more history.”
As for Boreham Wood, of the National League, they have so far beaten Barnet, Eastleigh, St Alban's City and AFC Wimbledon. They have done so by winning all four games without conceding and their current total earned is £148,000.
They travel to Championship leaders Bournemouth in round four and will be hoping TV coverage can boost that figure even further.
Even for teams in the EFL, a cup run can be a hugely welcome boost to the coffers - especially after the struggles of the last two years, with games played behind closed doors before this season.
Plymouth Argyle started out in the first round and wins over Sheffield Wednesday (after a replay), Rochdale and Birmingham City have set up a mouth-watering last-32 trip to European champions Chelsea.
The club are already said to have earned more than £250,000 thanks to domestic and overseas TV rights and that total could surpass the £1million mark after their trip to Stamford Bridge, given that gate receipts in the competition are split equally.
Argyle director of football Neil Dewsnip told the BBC: "The financial rewards if you get such a tie as we've got now got are quite nice.
"We take great pride at Argyle in that we do have a plan and we're continually monitoring that plan.
"I would be foolish not to say that the more money you have to operate the plan is very, very helpful."
Confirmed prize money for the FA Cup 2021-22
First round proper winners £22,629
Second round proper winners £34,000
Third round proper winners £82,000
Fourth round proper winners £90,000
Fifth round proper winners £180,000
Quarter-final winners £360,000
Semi-final winners £900,000
Semi-final losers £450,000
Runners-up £900,000
Winners £1,800,000
