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Motorsport

F1 Arcade launches butler service for British Grand Prix

British Grand Prix Silverstone London Luxury St Paul

F1 Arcade is offering a luxury watch party experience to fans in London during next week’s British Grand Prix. Guests at the St Paul’s location of the sim racing hot spot will be treated like A-listers in celebration of the sport’s 75th anniversary at Silverstone.

Customers who purchase the package, which is being sold for £250 per person, will be waited on hand and foot by their own personal butler and receive bottomless champagne and afternoon tea throughout the race.

They will also be chauffeured to and from the venue in a Mercedes Maybach, sip on Silverstone-themed cocktails and have access to unlimited sim racing before the lights go out. F1 Arcade will also be giving away tickets to the one-of-a-kind race experience on their Instagram account next week.

F1 Arcade

The business, which now has five locations in the UK and US, is poised for rapid expansion with plans to launch 30 venues across America over the next five years. “We market to a wide audience,” Jon Gardner, US president of F1 Arcade, previously told us. “Our customers are split 50/50 male and female. We do see gamers come in but it’s not just for them. We’re seeing that [guests] aren’t just here for the racing simulators, they want a full night-out with food, drinks, and entertainment. All signs point to people wanting this kind of social, immersive experience … it really is for everyone.”

F1 Arcade bridges the gap between the sport and its fans, offering some of the world’s most realistic racing simulators paired with premium food and beverage options, reminiscent of F1’s ultra-exclusive Paddock Club.

F1 Arcade

Only 1% of F1 fans will ever attend a race in person, so the result is an ideal space for people looking to connect with one another, particularly during race watch parties.

“They’re a true party,” Gardner said of the DJ-hosted events. “People come in at 6 or 7 a.m.to watch the races - before we’re even allowed to serve alcohol. That’s how passionate they are.” He also stressed the importance of integrating into the fabric of each market they’re entering: “We want to make sure that wherever we’re going, we’re a part of the community.”

Photos from Austrian Grand Prix - Thursday

Lewis Hamilton, Ferrari

2025 Austrian Grand Prix - Thursday

Fernando Alonso, Aston Martin Racing

2025 Austrian Grand Prix - Thursday

Max Verstappen, Red Bull Racing

2025 Austrian Grand Prix - Thursday

Brake marker Lego block

2025 Austrian Grand Prix - Thursday

Pierre Gasly, Alpine

2025 Austrian Grand Prix - Thursday

Mari Boya, Aston Martin F1 Team

2025 Austrian Grand Prix - Thursday

Esteban Ocon, Haas F1 Team

2025 Austrian Grand Prix - Thursday

Charles Leclerc, Ferrari

2025 Austrian Grand Prix - Thursday

Carlos Sainz, Williams

2025 Austrian Grand Prix - Thursday

The Red Bull mascot with a lady wearing traditional a dirndl dress

2025 Austrian Grand Prix - Thursday

Lando Norris, McLaren

2025 Austrian Grand Prix - Thursday

Overview

2025 Austrian Grand Prix - Thursday

Nico Hulkenberg, Sauber

2025 Austrian Grand Prix - Thursday

Frederic Vasseur, Ferrari

2025 Austrian Grand Prix - Thursday

Fernando Alonso, Aston Martin Racing

2025 Austrian Grand Prix - Thursday

George Russell, Mercedes, Andrea Kimi Antonelli, Mercedes

2025 Austrian Grand Prix - Thursday

Oliver Bearman, Haas F1 Team

2025 Austrian Grand Prix - Thursday

Pierre Gasly, Alpine

2025 Austrian Grand Prix - Thursday

Andrea Kimi Antonelli, Mercedes

2025 Austrian Grand Prix - Thursday

Oliver Bearman, Haas F1 Team

2025 Austrian Grand Prix - Thursday

Lando Norris, McLaren, Oscar Piastri, McLaren

2025 Austrian Grand Prix - Thursday

Lando Norris, McLaren, Oscar Piastri, McLaren

2025 Austrian Grand Prix - Thursday

Pierre Gasly, Alpine

2025 Austrian Grand Prix - Thursday

George Russell, Mercedes

2025 Austrian Grand Prix - Thursday

Esteban Ocon, Haas F1 Team

2025 Austrian Grand Prix - Thursday

Lewis Hamilton, Ferrari

2025 Austrian Grand Prix - Thursday

Andrea Kimi Antonelli, Mercedes

2025 Austrian Grand Prix - Thursday

Nico Hulkenberg, Sauber

2025 Austrian Grand Prix - Thursday

Lance Stroll, Aston Martin Racing, Fernando Alonso, Aston Martin Racing

2025 Austrian Grand Prix - Thursday

Isack Hadjar, Racing Bulls

2025 Austrian Grand Prix - Thursday

Franco Colapinto, Alpine

2025 Austrian Grand Prix - Thursday

George Russell, Mercedes

2025 Austrian Grand Prix - Thursday

Max Verstappen, Red Bull Racing

2025 Austrian Grand Prix - Thursday

Nico Hulkenberg, Sauber

2025 Austrian Grand Prix - Thursday

Fernando Alonso, Aston Martin Racing

2025 Austrian Grand Prix - Thursday

Esteban Ocon, Haas F1 Team, Oliver Bearman, Haas F1 Team

2025 Austrian Grand Prix - Thursday

Lando Norris, McLaren

2025 Austrian Grand Prix - Thursday

Liam Lawson, Red Bull Racing

2025 Austrian Grand Prix - Thursday

Yuki Tsunoda, RB F1 Team

2025 Austrian Grand Prix - Thursday

Nico Hulkenberg, Sauber

2025 Austrian Grand Prix - Thursday

Rain and hail falls at the circuit

2025 Austrian Grand Prix - Thursday

Pierre Gasly, Alpine

2025 Austrian Grand Prix - Thursday

A helicopter fly's over the track

2025 Austrian Grand Prix - Thursday

Formula 1

43

In this article

Emily Selleck

Formula 1

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