Extinction Rebellion campaigners plan to wear gas masks during a protest calling for more efforts to tackle air pollution.
The demonstration is set to take place at the Corner House junction of the Coast Road in Heaton on Friday, between 7.30am and 8.15am.
The group's aim is to raise awareness "of the dangerous levels of air pollution" in the area and to show solidarity with fellow protesters taking action in London.
They also say this will be a "non-disruptive event" and they do not plan to hold up traffic.
According to the campaigners, who also have doctors in the group, the air pollution sensor at the Corner House has recorded levels above the legal limit for months.
And they believe air pollution is higher inside cars than outside, so children being driven to school are exposed to higher levels of pollution than those who walk or cycle.
Dr Jonathan Coates, a GP from Heaton, who has co-ordinated the protest, said: "The sensor at the Corner House has recorded pollution levels above the legal limit every week since it was installed.
"What makes this worse, is that air pollution inside cars is nine to 12 times higher than outside, so the harm to people in cars is even higher.
"We know that air pollution causes over 200 deaths per year in Newcastle, and we're calling on the council to take bold action to protect our health and save lives."
The team are asking Newcastle City Council to "act now" to improve public transport, walking and cycling routes.
They also want a Newcastle Citizens’ assembly that can shape climate-related policy.
Councillor Arlene Ainsley, cabinet member for transport and air quality at Newcastle City Council, said: “We agree wholeheartedly that poor air quality is a serious problem and have consistently raised awareness about this, and about what we can all to do to tackle this, over the last two years.
“Improving our air quality and tackling the climate emergency facing our planet are high priorities for the city council.
“We have already made significant investment in new cycle routes, including one in Heaton, and have also made a number of improvements to public transport routes and cleaner buses. This is something we are continuing to develop and invest in.
“However, we recognise that changes of this scale – including the changes that individuals need to make to their own lifestyle and travel behaviour – cannot happen overnight or without government support and commitment to help us all achieve our aims.
“We will shortly be consulting on our final air quality plans and will also be seeking to work with as many people as possible to tackle wider climate concerns in order to make these changes happen.”
