Express keeps readers guessing

A good front-page headline, Monkey was taught, should leave out just enough information that you feel compelled to buy the paper and read the story. Today's Daily Express demonstrates the principle with enthusiasm. "THE £77.50 PASSPORT", screams its splash. £77.50! It's an outrage, obviously. But there is no subhead to tell us whether the outrage is (i) that decent, hard-working Britons must pay that much (steep, but less than the sort of figures thrown around during the ID cards controversy) or (ii) that evil foreigners can get a fake one for that little. So you have to buy the paper. If you'd rather not, however, the answer is (i).