Newspaper blurbs bragging about circulation figures are often economical with the truth. But today's Sunday Express and yesterday's Daily Express set a new benchmark.
On Saturday, the dwindling band of Express readers were informed: "Your Daily Express goes from strength to strength". The reason, according to the blurb, was that the Express "put on thousands of readers during October."
To be precise, it recorded 3,000 more sales than in September (which, with a circulation of 739,000, was one of its lowest sales in the past year and in the past 70 years). In October last year, it sold 789,867 copies, more than 6% more than this October. From strength to strength?
The Sunday Express's odd boast was even more misleading: "14,000 new readers can't be wrong". Can't be wrong about what? Over the last six months, the title has lost more than 11% of its sales compared to the same six months last year.
Still, what can you expect from papers owned by pornographer Richard Desmond, the man who has profited from onanism.
