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Creative Bloq
Creative Bloq

Exploring the Impact of AI on Video Creation at VidCon 2023

Vidcon 2023

It's hardly an exaggeration to say that artificial intelligence has changed the world. The technology has now taken stage in almost every industry, and with good reason. AI is capable of simplifying and streamlining our lives and workflows in ways we never imagined, saving us hundreds — perhaps even thousands — of hours of work.  

It's in creative fields where AI plays arguably its greatest role, though not for the reasons you might think. Though there are some who believe artificial intelligence can fully replace human creativity, the truth is far more nuanced. The true potential of AI doesn't lie in the commoditization of art, but in its capacity to unlock human creativity.  

One need only look at the increasing prevalence of AI-powered tools in fields such as graphic design, audio editing, and video creation to see this in practice.  

Showcasing the power of AI-driven video creation

(Image credit: Wondershare)

If there's one company that's been a trailblazer in artificial intelligence, it's Wondershare, developer of leading video editing platform Filmora.  Wondershare created Filmora with a simple objective in mind — to streamline and democratize video creation and editing.  

It was because of this mindset that Wondershare recognized the potential of artificial intelligence early on. It saw how the technology could make life considerably easier for videographers. By embracing this trend well before its competitors Wondershare has incorporated a range of AI-powered tools into Filmora, including: 

  • Auto Reframe for automatic video resizing. 
  • AI Portrait for intelligent background removal and focus. 
  • AI Image, which generates visuals through text. 
  • Instant Mode for seamless, one-click video creation. 
  • Sophisticated text and subtitle via an integrated ChatGPT plugin. 
  • AI Smart Cut for seamlessly removing, modifying, and overlaying objects in a video. 
  • AI Audio Stretch, which retimes and rearranges audio tracks to match video footage.
  • AI Audio Denoise, which automatically enhances audio clarity by eliminating unnecessary background noise. 
  • Smart Color Correction to automatically adjust and balance contrast and lighting on a frame-by-frame basis. 
  • AI Avatar to turn yourself into Superhero or Anime (Viral Trend)

Wondershare at VidCon 2023

(Image credit: Wondershare)

Established by the Vlog Brothers in 2010, VidCon is the world's largest annual convention dedicated to online video creation. Each year, some of the world's top influencers, brands, and thought leaders gather to discuss the industry, hosting panels, keynotes, networking events, concerts, and meet-and-greets. This year as with others, Wondershare was present at the show, where they maintained their own booth and participated in various discussions around the future of content creation. 

The most interesting of these was a June 23 panel with content creators NichLmao and Jensen Tung.

I tried Filmora's AI tools a while ago, and found it really amazing the things I could do with just a few clicks.


 "I'm very optimistic about artificial intelligence," explained NichLmao. "I tried Filmora's AI tools a while ago, and found it really amazing the things I could do with just a few clicks. Editing videos usually takes a lot more time — but once you've used a platform like Filmora, you can instead use that time to make your work better."  

"I create around 30 videos a month now," he continued. "When you spend two and a half hours editing for each video, small tasks like writing titles and creating thumbnails can become very challenging. It's amazing to see that artificial intelligence can help with that — alongside Filmora, I think we're going to see a lot of AI-driven tools that will help creators."  

 Project Go Viral 

(Image credit: Wondershare)

It isn't just through Filmora that Wondershare is helping the creative community. It's also been providing a wealth of resources, including tutorials, resource packs, and themes. Beyond that, Wondershare has hosted multiple campaigns to both inspire creativity and give aspiring content creators an opportunity to make themselves known. 

This year, that took the form of Project Go Viral, which gave one talented videographer an opportunity to attend the convention free of charge.  

From May 4 onward, Wondershare encouraged creators to post a video that reflected their unique creative style. To enter the competition, participants simply had to tag @Filmora_Editor in the caption and add the #FilmoraVidCon hashtag to their posts. The creator of the winning video, revealed on June 7, received a ticket to VidCon along with a round-trip flight, four nights of accommodation, and a Go Viral + Kit, which contains the following:  

  • $1000 to spend on videography gear. 
  • A perpetual Filmora license with unlimited access to video effects.
  • A shoutout for her channel from a major influencer.

Wondershare will select two runner-up entries to receive a Go Viral + Kit after August 3 — meaning there's still a chance to get involved if you haven't already done so.  

Where do we go from here?  

(Image credit: Wondershare)

To say that we live in exciting times would be putting it lightly. Online video creation has never been more exciting, nor has the technology behind it ever been more fascinating. But the best part of all is that from here, it's only going to get better. 

And whatever else happens, you can bet that Wondershare Filmora will be a part of it.  

Filmora 12.3 is available as a free download, with a licence available for purchase starting at $49.99 per year via Wondershare. It is compatible with Windows PC, Mac, Android Phones, iPhone, iPad, and Android Tablets.  

For more information or to stay up to date with product announcements, see the official Filmora Facebook page.  

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