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Dive Deeper:
Calls for meal deals to be banned in Tesco, M&S, Sainsbury's and Asda
Dr Donal O'Shea, the Health Service Executive’s (HSE) clinical lead, has said the deals should be scrapped as they promote…
Calls for meal deals to be banned in Tesco, M&S, ASDA, Boots, Sainsbury's and Morrisons
Meal deals are a popular option if you're looking for a bite to eat on the go but experts are…
Calls to BAN meal deals in Tesco, M&S, ASDA, Boots, Sainsbury's and Morrisons
Calls have been made for lunchtime meal deals to be made 'illegal'
Calls to BAN meal deals in Tesco, Marks and Spencer, ASDA, Boots, Sainsbury's and Morrisons to stop obesity
Critics say they rarely have healthy options available
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Supermarket meal deals should be 'illegal' says obesity expert
They almost always include 'unhealthy' options, he said
Calls for meal deals to be banned from Tesco, M&S, Boots, Sainsbury’s and Asda
The government health official called for the deals to be made illegal to tackle obesity in the UK
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Experts issue call to ban supermarket meal deals over health warning

By Aaron Curran

Experts have claimed that supermarket meal deals should be banned.

The lunchtime deals, popular in supermarkets such as Tesco, M&S, Sainsbury's, ASDA and Morrisons, should be made 'illegal' according to an expert from HSE. Speaking on The Pat Kenny Show on Wednesday, Dr. O'Shea, the HSE's clinical lead, claimed these deals almost always include solely unhealthy food options and therefore should be banned, he said: "Literally, that should be illegal.

"The industry has the statistics and they know how to prompt and promote consumption. And 70% of people will say no the first time, but if the person behind the counter says 'well are you sure, it's a good offer'. Then another 30% will say 'ah yeah, go on'.

READ MORE: On the frontline battling to feed Liverpool’s ‘food deserts’

"They are actually trained because the industry has the stats and they know how to prompt and they know how to promote consumption. We just have to be super aware of that and try to resist it. Those buy one get one free offers are always around the high fat, high salt, high sugar stuff, never around fruit.”

Earlier this month the World Health Organisation (WHO) released a major report that revealed obesity is responsible for 200,000 cancer cases and 1.2 million deaths a year in Europe. The report said: "Alarmingly, there have been consistent increases in the prevalence of overweight and obesity in the WHO European region and no member state is on track to reach the target of halting the rise in obesity by 2025.

"Across the WHO European region, obesity is likely to be directly responsible for at least 200,000 new cancer cases annually, with this figure projected to rise in the coming decades. For some countries within the region, it is predicted that obesity will overtake smoking as the main risk factor for preventable cancer.”

Responding to the report's findings, O'Shea said: "We're beginning to see the impact of the Covid-19 restrictions on weight patterns in young people. We have a kind of population separation. About 2% of the population are super fit, have abs and bodies to die for. And the rest of us have fallen into what is now 65% adults overweight or obese and unfortunately the childhood stats have not improved.”

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Dive Deeper:
Calls for meal deals to be banned in Tesco, M&S, Sainsbury's and Asda
Dr Donal O'Shea, the Health Service Executive’s (HSE) clinical lead, has said the deals should be scrapped as they promote…
Calls for meal deals to be banned in Tesco, M&S, ASDA, Boots, Sainsbury's and Morrisons
Meal deals are a popular option if you're looking for a bite to eat on the go but experts are…
Calls to BAN meal deals in Tesco, M&S, ASDA, Boots, Sainsbury's and Morrisons
Calls have been made for lunchtime meal deals to be made 'illegal'
Calls to BAN meal deals in Tesco, Marks and Spencer, ASDA, Boots, Sainsbury's and Morrisons to stop obesity
Critics say they rarely have healthy options available
One subscription that gives you access to news from hundreds of sites
Supermarket meal deals should be 'illegal' says obesity expert
They almost always include 'unhealthy' options, he said
Calls for meal deals to be banned from Tesco, M&S, Boots, Sainsbury’s and Asda
The government health official called for the deals to be made illegal to tackle obesity in the UK
Get all your news in one place