A Devon web design business has been acquired by a London-based tech group for an undisclosed sum.
Sellerdeck specialises in software designed to help online retailers simplify and speed up sales processes in order to boost revenue and scale.
More than 1,500 websites are currently using the Exeter-based firm’s platforms, through which the company says its clients have transacted more than £11bn.
The business, which employs around 20 staff across its operations in the UK and India, has now been bought by ClearCourse, a group of software and payment services brands serving SMEs across the country.
Following the deal, Sellerdeck chief executive Josh Barling will continue to lead the company, while receiving strategic guidance from ClearCourse.
Mr Barling said: “At a critical time for our growth, we stand to benefit immensely from working with the group’s warm and highly capable team, with its impressive experience of integrating e-commerce systems.
“Integration with a diverse set of businesses brings us some promising new opportunities to add value to our customers and give them the best software solutions they need to run successful businesses.”
The company will form part of ClearCourse’s retail division, an expansion of the group’s growing presence within e-commerce.
ClearCourse chief executive Gerry Gualtieri said: “I’m delighted to be able to announce the acquisition of Sellerdeck. It’s a fantastic company that was one of the first to recognise the importance of e-commerce and I can’t wait to get started working with its superb team.
“It’s an exciting time for ClearCourse’s retail division and our e-commerce offering, which is going from strength to strength. Sellerdeck will bring a great deal of deep expertise to ClearCourse, complementing EKM and developing integrations across the firm. A very warm welcome to Josh and the team.”
Sellerdeck, which was founded in 1996, lists Amazon Pay, PayPal, FeeFo and Ebay among its technology partners. As well as its own software solutions, the firm also uses open-source platforms Magento and WooCommerce to help SMEs scale.
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