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Daily Record
Daily Record
Lifestyle
Lisa Hodge

Exactly how much Mrs Hinch earns from Instagram - and it's 30 times more than a normal cleaner or stay-at-home mum

Have you ever wondered how much Mrs Hinch earns on Instagram - compared to how much she could earn as an actual cleaner?

Well a new study  has revealed exactly how much more she earns compared to a traditional salary and it's 30-times more.

The stay-at-home mum became an overnight sensation after she begun posting cleaning hints and tips on her Instagram page in 2018.

Mrs Hinch's top cleaning tips and tricks have netted her a small fortune (Internet Unknown)

She now has more than three million loyal followers, has released two books, various merchandise and has become a celebrity in her own right.

Mrs Hinch now earns £1.4m a year just from posting on Instagram.

But the new research by OnlineGambling.ca, has discovered how much she would make if she had a normal cleaning job.

The average cleaner's salary is £45,774 a year - that's a massive £1,358,490 virtual pay gap.

(Liverpool Echo WS)

Not only can she earn that much simply from posting on her social feeds, but she's also released 3 books and has brand partnerships with multiple companies, meaning that she's got the potential to earn a lot more. 

She currently places #11 on the Virtual Pay Gap list with jobs such as Makeup Artists and Gamers having an even bigger virtual pay gap.

The study foundthe average salary of some of the most popular job titles, before then analysing the Instagram accounts of some of the world’s biggest influencers in that field to create  The Virtual Pay Gap Report

The study revealed that of all the job titles the study analysed, makeup artists had the biggest pay gap between the average annual salary advertised and their earning potential on Instagram.

Mrs Hinch - real name Sophie Hinchcliffe - even poses with one of her spray bottles on the front of her book (Mrs Hinch Instagram)

According to job site Adzuna, makeup artists, on average, can earn up to £34,571 a year depending on their level of experience.

However, whilst scouring Instagram for some of the biggest influencers who were also make up artists, Huda Beauty came up top. Thanks to some 47.5m followers, the makeup artist turned makeup line can command up to £340,656 per Instagram post, with the potential to earn up to £17,711,190 per year. That’s a whopping difference of £17,671,766.

The creative industry is the MOST insta-worthy industry

With job titles such as artist, author, fashion designer, interior designer, photographer and makeup artist all being categorised as creative jobs, this industry has the potential to make a staggering £30,551,164 a year, simply by posting one picture per week.

As a whole, the creative industry harbours more interest than any other industry according to the study.

However, the amount of money you could earn is largely dependent on the number of followers, meaning that almost any job within any industry has the potential to earn online - from cleaners and doctors to plumbers and chefs.

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