Former Sun editor Dominic Mohan has been hired as chief executive of The Outside Organisation, the publicists with clients including David Bowie and, until recently, Richard Desmond.
Mohan, who has been working as a consultant for News Corporation, has been been given a particular focus on widening the range of clients that The Outside Organisation recruits.
Mohan left the Sun in 2013 to work for parent company News Corp. He worked for almost 20 years at the media company in roles including showbusiness editor of the Sun and deputy editor before taking on the job of editor in 2009.
He was replaced as editor of the Sun by David Dinsmore, who in turn has been replaced by Tony Gallagher, the former editor-in-chief of the Telegraph.
He will work alongside Alan Edwards, the founder of Outside, who becomes chairman of the agency.
“I’m delighted to be working with an inspirational figure like Alan and his excellent team,” Mohan said. “Outside has a superb reputation and I aim to help build on its successes.”
“I’ve known and worked with Dominic for about 20 years and always thought he’d make a great PR,” Edwards said. “He clearly knows a story when he sees one and that skill is vital in our industry. He’s driven and connected and he will be an enormously important addition to the company.”
Outside has advised a string of celebrity clients over the years, including The Who, David and Victoria Beckham, and Bon Jovi. Edwards had been a long-time rep for Richard Desmond’s Express Newspapers, publisher of the Daily and Sunday Express, until earlier this year.
