Everything you need to know about Fortnite’s NBA event ‘The Crossover’

Whew, man. If it wasn’t clear before it’s pretty clear now: The NBA really wants the kids to watch their games.

And, of course, they do — they’re trying to maintain their current audience while also building a loyal one for the future. But how they’re going about doing it is so wild and, uh, also sort of fun?

We saw the Marvel Broadcast they did a few weeks ago on ESPN. They concocted this absolutely ridiculous storyline that involved some of the Avengers recruiting Pelicans and Warriors players based on how they performed in the game — Draymond Green was the Avengers’ champion.

Now, they’re moving on to Fortnite for an event called The Crossover.

Lace up… The Crossover is going to knock you off your feet 🏀

For the first time ever the @NBA is joining Fortnite! Read our blog for info about the new cosmetic set, Player Lockers and more.

🔗: https://t.co/qcXVA7Vxat pic.twitter.com/IjdGCdnNA5

— Fortnite (@FortniteGame) May 19, 2021

This is pretty wild. Here’s how it works.