Everton confirmed a new three-year kit deal with hummel.
The sportswear brand from Denmark will replace Umbro as the Blues' kit supplier at the end of this season.
The deal is a hugely exciting and lucrative one for the club and here is what Everton, hummel and Fanatics have said about the latest news.
Everton Chief Executive Denise Barrett-Baxendale said: “This announcement marks the start of an exciting new commercial relationship as we welcome hummel to Everton.
“It is really important that we drive maximum value from our commercial deals and this is a Club-record deal for a technical partnership for Everton. It is also important we work with brands that share our ambition and we have all been impressed with hummel’s originality, commitment to quality and vision to challenge expectations. We look forward to working with them to deliver our players and supporters an exciting range of products over the coming years.”
hummel CEO Allan Vad Nielsen said: “hummel is excited and honoured to partner with Everton.
“Entry into the Premier League is integral to our ambitious growth plans, international expansion and focus on sport. Timing is also perfect as it is the 50th anniversary of Club legend Alan Ball introducing hummel to the UK market with his legendary white boots. Everton enjoys a massive following both domestically and globally, providing a fantastic engagement platform and positive outlook going forward.”
“We have great faith in Everton’s future plans, the Club’s impressive history and its many passionate fans – all providing a perfect fit for the hummel brand. We look forward to playing an active role in helping write the next chapter of the Club’s illustrious history.”
Sasha Ryazantsev, Everton’s Chief Finance and Commercial Officer , added: “hummel is a well-established and respected brand in the world of football that puts fans at the heart of the product. Throughout our discussions, their commitment and passion for our Club and our values was very impressive. This is an exciting partnership because of the shared vision we have for the future of the Club.”
“hummel will join the Club and its official retail partner, Fanatics, in helping deliver official products to Everton fans, wherever they are in the world. Fanatics, the global leader in licensed sports merchandise, currently operate the Club’s Everton One and Everton Two retail stores as well as evertondirect.com, the Club’s official online store.
Fanatics UK General Manager, Danny Downs , said: “We have a fantastic long-term relationship with Everton and we are delighted that an iconic brand like hummel has joined the partnership. We are looking forward to working with hummel, who have a proud heritage in European football and who I am certain will produce a fantastic range of merchandise and kits that Everton fans will love throughout the coming years.”
