In the lead-up to the Super Bowl, CBS and NFL promoted all the technological enhancements we’d see in Sunday’s broadcast of Super Bowl LV.
From 4K and 8K cameras to a 65 mph camera trolley, it was obvious that a lot of money was going into the presentation.
But oh man, did things get awfully weird in the pregame festivities:
The NFL brought Vince Lombardi back from the dead for a pregame hype-up speech. Well, sort of.
The virtual-reality Vince Lombardi wasn’t a deepfake like many suspected (he was portrayed by actor Russ Hutchison). But the fact that the NFL went this direction — a hologram-looking speech from a dead person — had plenty of viewers confused.
Vince Lombardi was revived from the Covid vaccine! #SuperBowl pic.twitter.com/39KkAwAzz2
— Justin Groc (@jgroc) February 7, 2021
That NFL ad with CGI Lombardi was … not great.
— Nancy Armour (@nrarmour) February 7, 2021
I was extremely worried the special surprise would be deep fake Vince Lombardi lol
— Patrick Daugherty (@RotoPat) February 7, 2021
I think Vince Lombardi looked great. pic.twitter.com/InmTzFLmc9
— Frank Pallotta (@frankpallotta) February 7, 2021
they made a Vince Lombardi hologram like he’s Tupac?!?!?!?!?!?!
— Rodger Sherman (@rodger) February 7, 2021
How hologram Tupac looking at hologram Lombardi pic.twitter.com/IDmXs2XrWR
— Josiah Johnson (@KingJosiah54) February 7, 2021
That Lombardi hologram was weird as heck, but it’s also got me hyped. #SuperBowl
— Shane Lantz (@ShaneMLantz) February 7, 2021
Two people America is determined to keep alive: Vince Lombardi and Colonel Sanders
— J.A. Adande (@jadande) February 7, 2021
This was in response to the weird hologram Lombardi ad everyone can relax lol
— Harrison Faigen (@hmfaigen) February 7, 2021
Deep Fake Super Bowl pic.twitter.com/MxWat2y2D3
— Bryan Fischer (@BryanDFischer) February 7, 2021
