A new Championship season can only mean one thing... new kits!
But who's really pulled out all the stops this year, and who's committed crimes against footballing fashion.
Here's our definitive ranking of each club's efforts ahead of the new season.
24. Barnsley
Not all that different to last season's effort, although Puma have decided to round off the collar and the white trim has, for some reason, gone under the arms.
The crossed pickaxes discreetly placed throughout the fabric, a tribute to the town's mining heritage, are a nice touch, mind, although many may well confuse it as some sort of confusing reference to West Ham United. All in all. Little to get too excited about, but little to really take issue with either.
The away kit is a little more adventurous, but all in all it's still pretty bland.
23. Luton Town
Those streaks aren't fooling anyone. The home kit is more or less exactly the same as last year's effort, which was a total yawn fest.
The only reason the Hatters don't come last on this list is their away kit, which manages to delight despite being utterly bonkers.
22. Peterborough United
Really don't like these.
The home kit looks like it's been run over by a Land Rover dipped in paint, while the away kit looks like it was designed on Microsoft Paint.
Both feel a little sterile, a little rushed and devoid of any real imagination. Forgettable efforts.
21. Birmingham City
A bit of a mixed bag from the Blues.
The home kit carries what's described as camo style front print, which results in a bold look that many might feel is a bit more suited to a training kit. For that reason alone, I'm not sure it works, but it certainly picks up some marks for creativity.
They've played it far safer with the retro-inspired pinstripe away kit, which despite its simplicity is a pretty solid, albeit largely routine, effort.
20. Blackpool
Back in the second tier, Blackpool's new home kit contains what the club describes as 'bold geometries with considered intensity' - whatever that means.
Certainly feels like a bit of a throwback this one, and the feature of the Blackpool skyline as part of the shirt sponsor will perhaps make it a hit with some fans.
The only issue I have is that once you realise it looks like a seat on an old pacer train, it kind of takes away from it a little. The away kit also looks like it's out of an advert for an energy company. Still, I guess I can see the appeal here.
19. Derby County
A kit so boring it would put Wayne Rooney to sleep. There's nothing all that wrong with this home shirt (their away shirt hasn't yet been released), but there's just very little to get all that excited about either.
Feels like might well have been knocked up in a hotel room the morning after a late night party session.
Not sure what's going on with the sleeves here, but the blue just looks really out of place, although it does admittedly add a tiny bit of excitement. It's all okay. But nothing more.
18. Nottingham Forest
Derby's East Midlands rivals haven't really set pulses racing with this number either.
It's perfectly fine. The home kit is reasonably smart, but there's just a little something missing.
The away kit may well grow on me, but it looks a little too much like a kit you might see down at Trent Bridge rather than the City Ground.
17. Reading
The home kit, released for the club's 150th anniversary, is nice enough, albeit reasonably safe.
The hoops are much thinner than in previous years, which manages to carry it a little in terms of interest.
That away kit, though, is an utter monstrosity. Looks like the sort of generic template you'd find gracing the pitches of the Sunday Leagues.
16. Preston North End
Some components here I quite like. Just not together.
The sleeves look to be carrying an almost Maori pattern to them, presumably a nod to Preston's world famous Polynesian community, but look a little out of place. The green and yellow colour scheme that's been used for third kits in the past has, this season, been used for the away kit - a decision I'm not sure I back.
Quite why they're seemingly sponsored by the hit TV show Blockbusters is also a bit of a mystery.
15. Hull City
I like the idea of the home kit, but it just feels like they've over-egged it a bit. If you're going to do a sash, then do a sash.
They've clearly tried to give it a modern spin, and I'm not sure it really works.
That away kit, though, is really, really nice. Reminds me of that uber-cool black number Germany wore against England at Euro 2020.
14. Huddersfield Town
I quite like the home kit. More stripes than last year, which is a good thing, and the embossed Yorkshire rose in the middle is a really nice touch.
But the away kit is, in my opinion, a total car crash. Too much going on, and yet at the same time it's somehow also really bland. Expect this to be on sale for a fiver on the clearance rack of a west Yorkshire sports shop this time next year.
The club did launch the away shirt with the help of local NHS workers, though, which does make me feel a little bad for slating it so much. Only a little, mind.
13. West Bromwich Albion
After last season's effort of what was basically mish mash of different-sized stripes, the Baggies have gone for one thick navy blue line in a sea of white.
It's fair enough, but the embossed lettering, inspired by the club's anthem 'The Lord is My Shepherd' just looks a little cluttered.
The away kit is a little better, but not enough to save Albion from midtable obscurity in these rankings.
12. Blackburn Rovers
Pretty much as you were, except this year there's a 90's style embossed rose in the bottom corner of both the home and away kits. What is it with all the 'embossed' features this season, by the way?
It won't be everyone's cup of tea, but I actually quite like it. The sponsor let's this one down a little, though. With all due respect to the good folks at Recoverite, the logo looks like a competitor for Homer Simpson's briefly successful 'Mr Plough' venture.
11. Fulham
As with Blackburn, Fulham's home kit is arguably a sponsor away from being a really great shirt.
I really like the smart pinstripes on the home kit, but the multi-coloured logo of their sponsor looks totally out of place.
Things come together for the black away kit a lot more, resulting in a really pleasing monochrome design.
10. Millwall
Not quite as nice as last season's effort, but Millwall's home shirt is still pretty pleasing.
It's the away kit that's really the star of the show this time around, though, with the Lions set to adopt a simple white design complete with embossed (more embossing) camo print.
9. Middlesbrough
Hasn't changed an awful lot from last year's number, but there's a very heavy nod to the region's iconic Transporter Bridge cleverly woven into the design this time around.
Hummel don't often make a bad kit, and this one certainly ticks a lot of boxes.
The away kit is admittedly a little bland, but all in all, a very good effort here.
8. Cardiff City
The home kit is not a really significant upgrade on last season's number, although it is still pretty smart. The white trim has given way to a darker navy, while I'm always a fan of a nice button-up collar.
A safe design that flies in the face of the pink away kit, which one suspects could well be something of a Marmite shirt for many Bluebirds fans, but I actually quite like the boldness of it. Could well be a cult classic in a few years time.
7. Queens Park Rangers
I like these a lot.
The home kit is simple, clean and elegant. A really nice upgrade on last season's effort.
Wasn't sure about the yellow trim at first, but actually I think it works quite nicely. The away kit is stunning in its simplicity too.
6. Bristol City
As mentioned, Hummel don't often make bad kits - and this is a really impressive effort on behalf of the folks across the Severn.
The home kit looks a lot like a Denmark shirt but that's not really a bad thing.
The away kit won't be to everyone's taste, but it could well prove something of a cult classic. Can certainly see it at festival or two in years to come.
5. Sheffield United
The red sleeves are back, but there are some other nice subtle upgrades on last season.
The thin black lines on the outside of each red stripe are a nice touch, as too is the outline on the Adidas logo, which really pops on this very smart shirt.
The away kit is a cool black number (they seem to be very in right now), with a subtle sash running through it. All very satisfying.
4. Bournemouth
Umbro have made some really great kits in recent years, and they've done another very good job with the Cherries here.
The home kit is clean and simple, and carries an almost continental sense of style about it. Gone are the weird faded stripes of last season, with the club returning to the drawing board in glorious fashion.
The white away kit is also quite pleasing on the eye - the collar is particularly lovely.
3. Stoke City
Macron have done it again with the Potters.
This effort is a little more stripped back than last season's shirt, but it's still very stylish. Personally, I can't wait to see Joe Allen doing his thing in it over the coming season.
The away kit also hits the right balance between intriguing and simple, although it does admittedly look like an old Premier League referee shirt from the 90's. Fancy it to be a big hit with fans over the coming years.
2. Swansea City
Probably the nicest Swansea City kit for years.
The return to the old 1980's style badge is complemented by a kit that carries a real retro feel, but doesn't push it too hard, resulting a crisp and fashionable shirt.
The black away kit is similarly pleasing, and doesn't go overboard on the funky patterning either. Both just seem perfectly balanced.
1. Coventry City
This is a bespoke kit made by Hummel for the Sky Blues - and boy can you tell. Love the retro collar on this shirt, but the winner is the feature of the phoenix rising from the Ashes, a symbol of the city's rebirth out of the ashes of the Blitz.
The sleeves also appears to contain a nod to the city's role in the Two Tone movement of the 80s, all with the iconic Hummel chevrons.
The away kit's quite nice too by the way, but the home effort is so good, it could have been an actual dog turd and not knocked Coventry off top spot.
