The BBC’s long-running business show Dragons’ Den is back on our screens tonight, as another batch of entrepreneurs enter the den hoping to secure investment from the dragons. Joining the panel once again is beauty mogul Jenna Meek, who’s returning for a third time this series.
Taking her place alongside Peter Jones, Deborah Meaden, Steven Bartlett and Touker Suleyman, she’s already invested in a women and girls self-defence startup this series, as well as Kibu, a pair of kids’ headphones.
Tonight, entrepreneurs will pitch everything from an oat-powered snack range and a DIY gadget to help with drilling in screws, to a real-world hide-and-seek events business and a range of SPF for your lips. Here’s everything you need to know about the businesses pitching this evening.
Oatco Superfuel
First in the den this week is Laura Murphy, the founder of a range of natural oat-based snacks and breakfast options designed to provide a nutritious and healthy alternative to unhealthier on-the-go options.
Launched in 2024, Oatco Superfuel sells two different products in various flavours. Super bites are oat and date-based energy balls that offer slow-release energy and fibre. They’re available in a range of flavours, including caramel crisp, pistachio crisp, peanut butter crisp, rainbow cookie and more. The energy balls are packed in pouches of two and come in a box of seven (£22, Amazon.co.uk).
The brand also sells just-add-milk overnight oat pouches that can be prepared directly inside the pouch. Oatco Superfuel says they’re ready in as little as two hours. You can get them in banana biscuit, choco boost or berry boost flavours, but all three are currently sold out.
Screw Caddy
Next in the den are father-and-son duo John and Jamie O’Donnell, who’ve created a tool for DIYers to help keep their screws straight and secure when drilling. But will the dragons want to add the company to their toolbox?
Invented during lockdown, the screw caddy acts as a screw holder and is designed to hold screws in place on a drill or driver to prevent them from wobbling or falling while drilling, helping with one-handed drill operation and saving your fingers from injury.
To use the screw caddy, you insert a screw into the correct sized slot on the accessory and then drill the screw down while holding the screw caddy in place. The screw caddy costs £3.99 and comes in black, yellow and red.
Chicken Rush
@thechickenrush From a silly idea to the Dragons’ Den 🐉 On 12th March, we’re pitching our hide-and-seek game for cities. But behind the scenes it’s been a 4 year journey. FOUR YEARS. MAKING A CHICKEN-CHASING GAME. I never knew we’d get this far and I’m so grateful for the support we’ve received along the way. You have encouraged me to push on, come to our public hunts and even set up your own games. And more recently, an incredible team of volunteers has gathered around Dean to grow @emptychairsuk Which I think is beautiful. So I may have a pint or five on Thursday. But 2026 is the year of the fire chicken. We’ll keep building fun new ways of bringing people together. LET’S CLUCKIN’ DO THIS! Fred & Dean 🐔
♬ original sound - Chicken Rush
Third in the den is Fred Parry, the founder of a GPS-powered hide-and-seek game played amongst friends. But will he have the dragons rushing to don a chicken costume and play?
Launched in 2022, Chicken Rush is essentially a city-wide game of hide and seek played in teams. At the start, one or two players become the chicken and hide in a nearby pub or bar. The other teams try to track them down using a live map on their phones that gradually shrinks to narrow down the chicken’s location.
While searching, teams can also complete challenges around the city to earn extra points. Games can be organised and run by players themselves, or hosted by the company for corporate events, with prices starting from £10 per person. Victory goes either to the team that finds the chicken first or the one that racks up the most points before the timer runs out.
Albus & Flora:
And last into the den this week is physiologist Rachel Williams, the founder of an SPF-focused skincare brand with a mission to protect your lips and the skin around the mouth from sun damage.
Launched in 2022, Albus & Flora sells two products that helps protect your lips. The lip shield is an SPF 30 lip balm that includes peptides, nourishing oils and botanical extracts to help keep lips soft and hydrated. The brand says it also helps rebuild collagen, plump lips and smooth out lines & wrinkles. It costs £18 and comes in a naked colourway and three tints.
The brand’s lip facial is an exfoliating and plumping treatment mask, designed to be used weekly. Costing £30, Albus & Flora says its designed to smooth, hydrate, plump and reduce the appearance of lines and wrinkles around the mouth.
For more, we’ve rounded up the best lip balms with SPF to moisture and protect
