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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

Everton set for £64m windfall but new transfer challenges are on horizon

With Anthony Gordon set to seal his move to Newcastle United and forgotten man Moise Kean's loan deal turning into a permanent one at Juventus this summer, Everton could find themselves back in profit by the time the 22/23 accounts are published.

For Everton the financial situation has been brutal in recent seasons, something that while impacted by the pandemic was significantly of their own design, with owner Farhad Moshiri's heavy spend in the early years of his tenure after acquiring the club in 2016 having caught up with them after the Blues were unable to close the gap on the top four and deliver success that would have led to greater prize money to allow for the spend.

The club have had to be mindful of their profit and sustainability (P&S) position for the past two years, with the Premier League keeping a watchful eye. With losses of £372m over the past three financial years they have been pretty much at the top of the Premier League watch list, the club having to liaise with the League over its financial dealings, something that has hamstrung Everton in the transfer market and resulted in them having to sell key assets like Richarlison for £60m to Tottenham Hotspur and be far more thrifty when adding players to the squad this season.

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The P&S rules allow a £5m loss a year, which can then be boosted by £30m equity injection from owners which provide allowed losses of £35m a year, something that works out to £105m over the three-year monitoring period. The Premier League did relax the regulations in order to take into account the seismic impact of COVID-19 on football club finances, meaning that the 2022 monitoring period will assess the seasons 2019/20 and 2020/21 as a single period that would see Everton's adjusted losses at £255m instead of £373m. However, that is still some £150m above the accepted figures for the Premier League.

The sale of Richarlison to Spurs before the end of June was crucial. Everton's financial year ends on June 30 and the club needed a major sale to aid their cash flow and reduce the losses for the 2021/22 financial period, which are still expected. Unlike when acquiring a player the fee is accounted for through amortisation on the balance sheet, where the transfer fee, even if paid in one go or instalments, is broken down as an annual charge of the fee divided by the length of contract of the player - when selling a player the whole transfer sum can be booked in one go, meaning that the guaranteed sum paid by Spurs for the Brazilian will significantly ease the balance sheet issues.

Everton, however, will still be fighting fires. Selling assets masks the bigger problems that exist, and with a wage bill that is 96 per cent of turnover at Everton, the need remains to drive down costs when reshaping a squad on a budget, something that may well play into the thinking of hiring Sean Dyche as the club's next manager.

Gordon is set for a £45m move to Newcastle, with £40m of that guaranteed and the rest made up through add-ons. Kean, who despite failing to deliver after his Turin return in 2021 will be staying in Italy permanently due to Juventus having signed a deal for the loan where they were obliged to buy the striker for £24m, meaning that £64m will be able to be added to the balance sheet in terms of incomings for the current financial year that runs until the end of June. The accounts for the 2021/22 season have yet to be published but it is expected that Everton, despite the Richarlison sale, will post further losses, although they will be far smaller than had been seen in recent years as the cost-saving measures start to take effect.

Some of the Gordon and Kean money will be able to be reinvested in the squad and not impact the balance sheet too greatly. While the club can see £64m arrive into the club and be accounted for, to spend, for example, £25m on a player on a five-year deal would cost the club £5m per year for accounting purposes. It is likely, however, that with Everton's precarious position in the league and also financially, where relegation to the Championship would be hugely detrimental to the club's financial recovery, that they also look to the loan market so as not to burden themselves with further high wages on an already large wage bill that needs to be trimmed to reduce the ratio to turnover.

Selling Gordon and Kean and the likelihood that Everton won't be going out and spending major sums on players before the end of the transfer window on January 31, means that there is the possibility that the club could post a profit for the first time since 2016/17 when the 2022/23 accounts are made known in early 2024.

While that might suggest some kind of turnaround it has come at great cost, with the sale of key assets being crucial to them returning to profitability and reducing their three-year P&S figures. It is reducing those figures through better cost management that will be core to Everton being able to invest in talent in a competitive market moving forward.

The misguided approach to heavy spend in the early years of Moshiri's reign, however well meaning, continues to be a millstone around the club's neck. There is, however, some light at the end of the tunnel but it has come at the expense of letting stars like Richarlison leave and home grown products like Gordon be sold to teams that Everton really should be battling with to acquire players that has aided the effort. But they simply have to go back to basics. The appointment of Dyche offers them a real fighting chance of staying up and preserving the hugely lucrative nature of the Premier League, something that would be central to them continuing to recover and ensure they head into their new stadium next year with a far cleaner slate than they have right now.

The deals for Gordon and Kean are good business. They are also pretty much necessary for Everton to be able to dig themselves out of the hole that they put themselves in.

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