Everton believe they have reached 400 million people in just 48 hours of James Rodriguez being at the club.
Rodriguez joined the Blues from Real Madrid on Monday night, signing a two-year-deal.
Described by the club as a "global launch", Everton used iconic landmarks across three continents to mark Rodriguez's arrival with images displayed in Liverpool, New York, Miami and Bogota, in the 29-year-old Colombian homeland.
Everton, with the help of the player's 95m social media followers, launched a marketing campaign which they say has reached hundreds of millions of people.
Images were beamed onto the Albert Dock, the Colpatria Tower in Bogota, into Times Square and on a 'digital boat' in Miami.
Richard Kenyon, Director of Marketing, Communications and Community, said: “The announcement of James Rodriguez as an Everton player is, of course, a huge moment for us in terms of growing our international profile particularly, in the US and South America.
“James’ popularity in these territories represents a brilliant opportunity for us – and fits perfectly with our international strategy and the associated marketing and engagement activity which had already begun in these areas.
“To mark James’ arrival – and to build a strong platform for future activity – we needed to ensure we created a big impact globally and we’ve used a range of tactics to do this – including extensive social media and digital marketing activity and targeted outdoor advertising.
“We have been really pleased by the reaction we have seen already and excited by the prospect of what’s ahead, including establishing our first international office in the USA.
“Everton is a big club with big ambitions globally – having James’ on board will undoubtedly help us achieve them more quickly."
Rodriguez's capture has "accelerated" the club's international growth strategy. Everton are planning to open an office in the USA, in either South California or Florida, and had been eyeing pre-season friendlies in North and South America, before the Covid pandemic.
