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Liverpool Echo
Liverpool Echo
Sport
Phil Kirkbride

Everton extend sponsorship deal after 'very successful' first year

Everton have announced an extension to its sponsorship deal with eToro.

The Blues first partnered with the company that operates in the cryptocurrency market last August.

eToro struck a deal to become Everton's 'official online trading partner' and that has now been extended to cover the 2020/21 season.

Alan McTavish, Everton's Commercial Director, said: “After a very successful first 12 months, we are delighted to extend our relationship with eToro into the 2020/21 season.

“We are pleased eToro has committed to further invest in our partnership. Establishing long-term mutually beneficial relationships with our partners is a key part of our commercial growth strategy. This extension demonstrates the value eToro has already seen from their initial season with us. 

“We are excited to continue our work together to deliver digital campaigns that appeal to the global Everton fanbase, while also educating the wider football audience on investing in the financial markets.”

Dylan Holman, eToro’s Global Sponsorship Manager, said: “As a global investment platform, we’re delighted to be extending our partnership with Everton and utilising its international marketing assets and reach.

"The club has big ambitions and a passionate international fanbase, with whom we have enjoyed building a relationship with over the past year.

"We look forward to the 2020/21 season and what that brings for our partnership.”

The extension with eToro comes in the same week as Everton confirming an extension to their deal with Fratelli Beretta.

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