Everton have announced that Parimatch will become the club's new official betting partner.
The global betting and technology company has signed a two-year agreement with the club to become the official betting partner in the Commonwealth of Independent States (CIS), including marketing rights in the UK.
Parimatch will now appear on the LED signs around the pitch at Goodison Park and be visible on the club's online platforms in line with age and territory restrictions.
Alan McTavish, Commercial Director at Everton, said: "We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners.
"This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.
"We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories."
The brand will launch a new UK-specific website on October 1 and already has partnerships in esports and with the UFC in the CIS region.
Sergey Portnov, Parimatch CEO, said: "Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.
"As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do.
"We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world."
