In today's Financial Times profile of Arianna Huffington, First lady of the blogs, she reveals "big expansion plans" for HuffingtonPost.com. But the writer, Joshua Chaffin, concludes: "For all its buzz about a potential £110m valuation, the site is not consistently profitable. Bloggers have not yet proved they can convert traffic into advertising dollars."
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Even Arianna can't profit from blogging
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