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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Even Arianna can't profit from blogging

In today's Financial Times profile of Arianna Huffington, First lady of the blogs, she reveals "big expansion plans" for HuffingtonPost.com. But the writer, Joshua Chaffin, concludes: "For all its buzz about a potential £110m valuation, the site is not consistently profitable. Bloggers have not yet proved they can convert traffic into advertising dollars."

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