Spanish broadband operator Euskaltel <EKTL.MC> has signed an agreement to use the Virgin brand to expand across the whole of the country, its largest shareholder Zegona <ZEG.L> said on Wednesday.
Euskaltel signed a new wholesale deal with operator Orange <ORAN.PA> in December, which it will use to expand nationwide beyond northern Spain, where it will continue to operate under the established Euskaltel, Telecable and R brands.
Zegona's chairman and CEO Eamonn O'Hare said: "Euskaltel already has three strong brands in the North of Spain, and we are very excited by the opportunity which Virgin gives to take Euskaltel into the 85% of the Spanish market where it is not present today."
(Reporting by Paul Sandle; editing by Kate Holton)
