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The Independent UK
The Independent UK
National
Natalie Wilson

European city to reward tourists for picking up litter

  • Berlin is set to launch a new initiative called BerlinPay this summer, which will reward tourists for engaging in sustainable behaviour.
  • Under the scheme, visitors who collect litter, help spruce up neighbourhoods, or support social projects could receive free or discounted entry to attractions and meal vouchers.
  • The German capital, recently ranked the fourth most sustainable metropolis globally, aims to promote eco-conscious tourism through this programme.
  • BerlinPay is modelled on Copenhagen's successful CopenPay scheme, which began in 2024 and expanded significantly in 2025.
  • CopenPay rewards tourists in Copenhagen with free drinks, meals, and activities for climate-friendly actions such as litter collection or using eco-conscious transport.

IN FULL

Berlin to reward litter picking tourists with free attraction tickets

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