"Nintendo Co Ltd will launch its Game Boy Micro, a portable mobile phone-sized games console, in Europe on November 4 for a recommended price of 99 euros," reports Reuters.
"The Japanese company hopes to attract women and so-called casual gamers -- those unwilling or unable to spend hours playing games on a PC or console at home -- with the new device, which is available in metallic pink, green, blue and silver."
The GBM will be launched in Japan on September 13 with a price tag of 12,000 yen, and in the US on September 19 for $99. More details can be found here in a Reuters report from Tokyo.
