Mumbai: Eurodata TV Worldwide, a unit of the French audience measurement agency Mediametrie, is keen to partner with Indian broadcasters that seek to expand their distribution reach outside India, said a company executive.
Eurodata is the international research arm of Mediametrie that monitors television programme audiences in over 80 countries. Its parent is the technology partner for the Broadcast Research Audience Council (BARC), created for the purpose of nationwide audience research, and which is expected to publish its first ratings data for India by the end of April 2015.
“We want to collaborate with Indian broadcasters. We do a lot of reports based on television ratings to help analyse trends in the entertainment world pertaining to programming content and geographical distribution,” said Eric Lentulo, international sales manager in charge of Austria, Germany, Southern Europe, Asia-Pacific & Latin America at Eurodata TV.
Lentulo was a speaker at the Ficci Frames media and entertainment industry conference in Mumbai. “We don’t have clients yet in India. I was here to meet some broadcasters like Star and Zee and to connect with them here,” added Lentulo.
Over the past few years, Zee Entertainment Enterprise Ltd has expanded its presence to international markets like South East Asia, Middle East and Africa.
As broadcasters look outside the home market to expand reach, Eurodata provides region-specific data on TV viewership habits by partnering with research agencies globally across five continents including Nielsen—which tracks television audience measurement data in the US—and TAM Media Research, the existing TV ratings agency in India.
