The famous online trading platform eToro has just announced that as of the start of July 2025, they will be expanding the number of crypto assets that they offer on the platform. This takes the total number of crypto digital assets available to trade on the financial platform giant to more than 50.
This expansion is available to users in the United States and sees 34 new crypto digital assets added to the roster of available investment options for Americans using eToro. Some of the more notable additions to the platform include Solana, Hedera, and Morpho. Whilst this is a big gamble by eToro, it shows their intentions for the future of the company, and it is clear they see that this lies with digital assets.
The new additions to the eToro roster diversify and expand the depths of what is available for users of the platform. They offer not just standard cryptocurrency trading opportunities, but recent additions add ETF, additional crypto options, and traditional equities too, which ultimately can diversify investment portfolios.
Despite this expansion, eToro continues to limit access to experimental tokens and different NFTs. This applies to the likes of memcoins, ICO tokens, and DeFi protocols. Despite eToros' clear expansion and aim for the future, it seems there remain gaps that need to be addressed. Newly released meme coins, which are hot commodities and typically get a lot of trade, especially for those who use this list of the best trending meme coins to keep up to date with trends, could be where eToros' next expansion lies.
This significant shift and expansion comes off the back of an already significant move by eToro to expand to 15 digital assets being offered on the platform as recently as May this year. Before this, eToro only offered Bitcoin, Ether, and Bitcoin Cash to its users of the platform in the US. These restrictions were part of a wider settlement with the SEC in September of 2024, which saw the trading platform restricted to only offering 3 crypto assets for trading on their platform. This followed an investigation by the SEC, which claimed that eToro was operating on the market as an ‘unregistered broker and clearing agency’. Since then, the trading platform has u-turned on this restrictive crypto policy instead rushing for a large-scale expansion. This shows a stronger sense of clarity amongst those dealing with crypto in the U.S. regulatory framework.
Whilst for many states across America, things seem to be clearer when it comes to digital assets, there remain gray areas and restrictions placed on trading in digital assets for specific states. The jurisdictions of Hawaii, New York, Nevada, and Puerto Rico still do not permit digital trading of assets on the eToro platform.
This expansion allows users a chance to expand their portfolio and have a more integrated experience, which lends itself better to beginners in the cryptocurrency market. However, it is important to remember that, as with all crypto and digital assets, the market generally still remains volatile across the globe and that there is still cautionary risk to trading digital assets.
eToro has coupled this recent development of their asset roster with a recurring investment feature that they also introduced in May of this year. This feature allows users to repeat purchases of digital assets at regular intervals through an automated feature, which was essentially implemented to aid users in consistently working towards their investment goals. The idea was to engage users in regular investment in the market to reduce volatility and increase stability, which in turn helps investment strategies.
