(Bloomberg Businessweek) -- Barclays Plc forecasts that meat alternatives will be a $140 billion market worldwide in the next decade, and Brown is positioning his company to be the leader. His products are used or sold in more than 58,000 restaurants, food-service operations, and supermarkets globally, and they include not only plant-based burgers but Beyond Sausage (now available in breakfast sandwiches at Dunkin’ across the U.S.) and Beyond Fried Chicken (an August pilot sale at a KFC in Atlanta ran out in hours). Competition is fierce, however. Impossible Foods Inc. closed $300 million in funding in May, and its burgers are now sold as Impossible Whoppers at Burger King. Nestlé, Kellogg, and Conagra Brands are developing their own alternatives, too.
To contact the authors of this story: Kate Krader in New York at kkrader@bloomberg.netDeena Shanker in New York at dshanker@bloomberg.net
To contact the editor responsible for this story: Bret Begun at bbegun@bloomberg.net, Jeremy Keehn
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