A new UFC 246 commercial featuring Conor McGregor has been on prominent display as part of ESPN’s recent programming.
The 25-second spot has been featured on UFC, college football, and other programming over the past month. Saturday night, the spot was plugged heavily during the NFL wild card games.
But something was missing. Or rather, someone was missing.
The ad features McGregor (21-4 MMA, 9-2 UFC) highlights, while Eminem’s hit of yesteryear “Without Me” plays in the background. But “me” isn’t the only one the ad is “without”.
Donald Cerrone is totally absent. Despite being one half of the UFC 246 main event, Cerrone (35-13 MMA, 22-10 UFC) was not featured once during the highlight package. Instead of calling the event “McGregor vs. ‘Cowboy,'” the commercial deemed UFC 246 “McGregor Is Back.”
Couldn’t they at least give “Cowboy” a fraction of his due?
Check out ESPN’s UFC 246 ad below (via Twitter):
UFC 246 takes place Jan. 18 at T-Mobile Arena in Las Vegas. The main card airs on pay-per-view following prelims on ESPN and ESPN+/UFC Fight Pass.
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